Project Results – Business Plan Services
Strategic Performance Group, LLC (SPG) has completed a wide variety of business plan services including strategy formulation for our clients. To provide some perspective about our marketing strategy services and business plan services, the following list describes projects that are representative of our strategy formulation capabilities. Projects and services undertaken by SPG have lasted from a few days to several months. Our clients represent all types of organizations including large corporations, medium size companies, entrepreneurial start-ups, and non-profit organizations such as colleges and art organizations.
Medical device manufacturer wanted to establish the strategic allocation of resources for a new division that would use existing channels of distribution. A marketing strategy was established that resulted in the new division accounting for over 25% of total company revenue within three years.
A bank with dominant market share in its community approached SPG to discuss our business plan services. Working with the executive team and board of directors, a three year business plan was completed that addressed key issues including Internet banking, debit card, branch locations, net interest income spreads and organizational structure.
Development of strategic marketing plan for a producer and processor of naturally produced food products. Our marketing strategy services included the strategy for launching product into retail and foodservice markets, as well as, input for a feasibility study for the construction of a processing plant.
Business plan and research survey for a homebuilder within the construction industry. Market research identified vulnerabilities of competitors and provided client with a strategy for entering new geographic territory. As a result of the strategy, sales increased over 35% annually.
Comprehensive business plan was developed for two entrepreneurs seeking to start-up a structural steel fabrication company. The plan included a thorough analysis of the industry including growth trends, market segmentation and competitors. As a result, $2 million was raised from investors for the business start-up.
Entrepreneurial manufacturer of disposable medical products was seeking to align its vision throughout the entire company from top to bottom. A business plan including strategy formulation along with a balanced scorecard was developed and implemented to help foster a climate conducive to quality improvement efforts throughout the entire company.
Manufacturer of small electrical motors used in robotics for motion control was seeking development of its executive staff. Working with key executives SPG facilitated the development of a strategic marketing plan.
Development of a business plan for a start-up cooperative in the agricultural industry. Issues addressed included financing, membership, staffing, board structure, marketing and communications. External analysis included an in depth review of identity preservation, supply-chain consolidation, global influences, biotech and organic production.
A manufacturer of concrete products was seeking to further improve its leading position in its regional market. Research conducted on contractors, architects and engineers was used as input into the creation of a business plan. In addition to a detailed strategic overview, the marketing plan contained a positioning statement with related execution strategies to differentiate the client from other manufacturers.
State chapter of a highly recognized national health organization wanted to establish a strategic plan for its membership. With our assistance a business plan was developed and implemented that resulted in it becoming a model chapter for other state chapters.
Entrepreneur was seeking to identify market opportunities for value added lamb products in the upper Midwest. Interviews were conducted with grocery retailers and foodservice operators. The information was used to create a strategic marketing plan of how to position the product to prospective customers resulting in incremental sales to the enterprise.
A cooperative consisting of pork producers was seeking to determine the industry potential for its products within its regional market area. Upon completion of the market study, SPG’s marketing strategy services were used to prepare specific strategies. The information was subsequently used as part of a financial feasibility study for the construction of a pork processing plant.
SPG Overview